Lyle Wetsch, associate professor of marketing, is the featured speaker in the next session of the Associates Roundtable Speaker Series at the Faculty of Business Administration. This session is open to members of the Associates Program and will include lunch. Prof. Wetsch will speak about the strategic importance of social and digital media for all types of organizations, regardless of size, as well as not-for-profits. He’ll explore how social and digital media can help you achieve your organizational goals as well as highlight any platform changes happening in the near future.