Visiting Scholar: A Program of Research on Improving Customer-Information Technology-Company Communications in Electronic Commerce

Friday, April 24, 2015, 1:30-3:30 p.m.
BN-3010

This presentation by Dr. Izak Benbasat will provide an overview and findings of his research conducted during the last decade for understanding how to make electronic commerce more productive and enjoyable for customers via the use of information technology (IT) support.

The talk will provide a brief summary of over 20 studies, describe how they constitute an overall research plan to investigate customer-company communications in electronic commerce, describe the role of theory and design choices made to conduct these studies, and discuss the findings of these studies that will enhance the practical design of electronic commerce interfaces in order to improve the online shopping experiences of customers.

Dr. Izak Benbasat is a Fellow of the Academy of Humanities and Social Sciences of the Royal Society of Canada and Sauder Distinguished Professor of Information Systems at the Sauder School of Business, University of British Columbia (UBC). He was Canada Research Chair in Information Technology Management from 2001 to 2014. He received the LEO Award for Lifetime Exceptional Achievements in Information Systems from the Association for Information Systems in 2007, and was conferred the title of Distinguished Fellow by the INFORMS Information Systems Society in 2009. For more information, visit: www.business.mun.ca/news-and-highlights/events-calendar/visiting-scholar-izak-benbasat.php.


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