Memorial University takes issue with a recent public statement by the Graduate Students Union (GSU) regarding the university's new marketing campaign. In a letter to the GSU executive, Victoria Collins, director of Marketing and Communications, pointed out that a recent news release by the GSU contained several misperceptions and inaccuracies.

Contrary to assertions in the GSU press release, Ms. Collins said that Newfoundland and Labrador will be featured prominently in the materials that are prepared as part of the marketing initiative; the familiar university logo containing the coat of arms will continue to be used for a variety of purposes; and marketing and advertising initiatives will reflect the continuing mandate of Memorial University to foster the social, economic and cultural development of Newfoundland and Labrador.

“Our goal in this marketing initiative is to build on the strengths of Memorial University, to make it stronger for your benefit as students and for the benefit of the entire province,” wrote Ms. Collins.

To read the letter, see www.mun.ca/marcomm/brand/response_gsu.php. For more details on the branding initiative, see www.mun.ca/marcomm/brand/.