New undergraduate recruitment website launched

By Jill Hunt | Oct. 7, 2010

Memorial's student recruitment website, www.mun.ca/become/undergrad/, has a new look.

The Office of Student Recruitment, in collaboration with the Division of Marketing and Communications, has redesigned their website to be more attractive, clean and compelling for prospective undergraduate students.

“One of the goals of redesigning our website was to produce a distinctive website for Memorial that will attract attention and distinguish Memorial from our competitors,” said Shona Perry-Maidment, director, Office of Student Recruitment.  “We also want to raise the profile of Memorial University as a first-rate destination for undergraduate study, targeting undergraduate students and their key influencers.”

This year, the Office of Student Recruitment has a new look to all its recruitment collateral, including the undergraduate domestic and international Viewbooks.  While all the recruitment collateral is still informative and inspiring, it captures the essence of a “zagger” and the university’s overall brand strategy -- the freedom to explore and experience one’s ingenuity.

The new, enhanced website includes all the necessary information a prospective student needs to become a student at Memorial University.  It is divided into five main areas:  a welcome to Memorial, providing an overview of Memorial and links to our other campuses; our place, highlighting Newfoundland and Labrador and the city life in St. John’s; our programs, a comprehensive look at all the undergrad program options available to prospective students; admissions, which includes an easy step-by-step guide for students when applying to Memorial; and finally, details on how to get here.

The website also includes links to the Office of Student Recruitment’s social media accounts on Facebook and Twitter and a link to Memorial’s newly launched virtual tour of the St. John’s campus.

“We recruit students through various methods, including high schools visits, educational fairs and unique marketing campaigns in our province, nationally and internationally,” said Ms. Perry-Maidment.  “Because student recruitment is becoming more competitive every year, we have to be strategic and know how to communicate with our prospective students.  We will increasingly continue to use online and social media tools to promote Memorial University.”

To check out the new undergraduate website, visit www.mun.ca/become/undergrad/ or follow us on Facebook or Twitter, visit www.facebook.com/memorialfutureu or www.twitter.com/memorialfutureu.

Contact

Marketing & Communications

230 Elizabeth Ave, St. John's, NL, CANADA, A1B 3X9

Postal Address: P.O. Box 4200, St. John's, NL, CANADA, A1C 5S7

Tel: (709) 864-8000