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Memorial picks up armload of awards for marketing and communications

July 4, 2011

Memorial University has picked up numerous awards for its achievements in the field of marketing and communications during the past year.

The Council for the Advancement and Support of Education (CASE) recently awarded Memorial a gold and two silver awards in its international Circle of Excellence Awards program. CASE is the Washington, D.C.-based organization that represents the communications, alumni and marketing arms of universities globally, including the top universities in the world such as Harvard, Oxford and all Canadian universities, among thousands of others.

Memorial’s research report, The Shining: Research Stars 2010, nabbed a gold award for Best Institutional Relations Publications and a silver in the Best in Design category. The 2010 student recruitment view book, A Zagger’s Guide to Memorial University, took a silver for Best Student Recruitment Publications.

The Canadian Council for the Advancement and Education (CCAE) recognized Memorial’s marketing and communications efforts with two gold, two silver and one bronze award in its 2011 Prix d’excellence awards. CCAE is the professional association of educational advancement professionals in Canada. Its members work in advancement services, alumni relations, communications and marketing, enrolment management, fundraising, government relations, public affairs and other advancement disciplines.

The Shining: Research Stars 2010 was again recognized for excellence by CCAE with a gold award for Best Brochure/Newsletter/Flyer, a silver for Best Print Ad or Poster and a bronze for Best Photograph (Drs.  Kurt Gamperl and Ian Fleming in “Ocean’s Sixteen”). Wish You Were Here: President’s Report Highlights 2010 was honoured with a gold award for Best Institutional Annual Report. Finally, in the category for Best PR/Marketing/Communications Initiative, Memorial won silver for Distance Education, Learning and Teaching Supports’ (DELTS) video campaign “The Course of Choice.”

“This outstanding recognition of Memorial’s marketing and communications work underscores the mark our university is making on a global scale,” said Dr. Gary Kachanoski, president and vice-chancellor. “For the staff and faculty who devote their collective, creative energy to ensure Memorial’s international reputation, awards like these serve to ensure their efforts do not go unnoticed – not only by their peers and colleagues, but by the world as well.”

A 72-page brochure that includes highlights of the university’s accomplishments over the last year, Wish You Were Here: President’s Report Highlights 2010, is also available on the web at www.mun.ca/2010report. Both versions contain snapshots encapsulating individual success stories -- covering research, teaching and community involvement -- of how Memorial is making its mark around the globe.

The Shining: Research Stars 2010 is a 50-page report that describes some of the significant university research projects of 2009-10 and uses movie titles as an entrée to the specialized worlds of Memorial's research “stars.” A pdf of the The Shining: Research Stars 2010 is available at www.mun.ca/research/2010report/.

A Zagger’s Guide to Memorial University takes an engaging and irreverent approach to present Memorial to youthful adventure seekers using visuals and language that would be appealing to their demographic.

“The Course of Choice,” videos illustrating students’ freedom of choice while pursuing post-secondary education via distance at Memorial, can be viewed at www.distance.mun.ca/choice.

All of the award winning marketing and communications materials were produced in house.

For more information about CASE, please visit www.case.org/. For more information about CCAE, please visit www.ccaecanada.org.


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IIC-2014, Bruneau Centre for Research & Innovation
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A-5014
Jan. 15, 7-9 p.m.
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